Organizations are in the quest to accelerate business activities and offer an exceptional product and customer experiences by driving digital transformation. With 57% of organizations believing that digital transformation is a competitive opportunity, it is without the doubt that technology is enabling organizations to become more agile, responsive, innovative, and efficient in addressing their needs.
The Building Blocks of Digital Transformation
In a highly dynamic and competitive world, having an amorphous digital transformation goal is not enough; what is required is an understanding of the tools and technologies that can enable you to get there. Digital transformation spending is expected to reach $1.7 trillion by the end of 2019. Clearly, leveraging modern technology to significantly drive transformation has become a mandate for organizations around the world. However, only 10 percent of companies around the world describe themselves as fully digital – a significant gap. One of the challenges is the vastness of the scope. Where to start? What technologies will play a role? The questions are many.
Since markets, customer demands, and technology is changing rapidly, leading digital change requires you to embrace modern technologies. This will allow you to evolve with the rapid pace of digital change. Here are 5 technologies that are the building blocks of digital transformation:
For digital transformation to have a profound impact on business activities, the cloud must play an important role. The cloud offers digital organizations the flexibility to do business from anywhere, freeing them from the hassle of investing in and managing physical IT resources. It offers businesses the scale and speed needed to become agile and focus on continuous transformation. The cloud enables organizations to fuel better collaboration and constantly develop, deploy, deliver, innovate, and implement modern solutions. By offering flexible, on-demand access to resources, the cloud enables organizations to execute plans faster and address the changing needs of the market. With the cloud computing market projected to reach $162 billion in 2020, it is past the time for businesses everywhere to embrace cloud solutions to drive digital transformation.
A key pillar of digital transformation in today’s fast-paced world is mobility. Digital transformation involves radical reconsideration of how organizations use technology to build new revenue streams or business models. Mobility enables them to do that and achieve a host of benefits: anytime anywhere access to information, improved productivity, better process efficiency, lower operational cost, and an enhanced customer experience. Since mobile technology bridges the gap between the physical and digital world, it helps organizations make use of the right data in the right context at the right time and at the right place. It also fuels better communication and collaboration within the organization – helping organizations make more informed decisions, be more proactive, and engage with their customers and employees better. With 82% of organizations believing mobile is the face of digital transformation, the role that it plays is now self-evident.
- Big Data and Analytics:
In today’s digital economy, organizations need to embrace technology not just to support existing business processes, but also to drive new avenues of competitive differentiation. Big data and analytics are driving organizations to analyze humongous amounts of data and unearth critical insights. They are examining business processes, customer behavior, market trends, and competition data and creating value. Since today’s digital customers are a major catalyst for digital transformation, harnessing the right data helps organizations to understand customer needs, make data-driven decisions, build products and processes to meet those needs, and shape the right experiences for them. As big data and analytics enable organizations to get answers to critical questions in near real-time, it allows businesses to react quickly to change, improve performance, and build competitive advantage.
The Internet of Things is driving substantial transformation across industries by linking critical assets in a connected ecosystem. The data generated from these systems can be used to drive sufficient business value, potentially transforming operations and improving business efficiency. Gartner predicts that 1 million new IoT devices will be sold every hour and that IoT spending will reach $2.5 million per minute by 2021. Using IoT, organizations can extend their enterprise and make the most of the exciting business opportunities for transformative business growth. IoT can help drive industrial automation, derive insights into equipment data, enable predictive maintenance, and improve the safety of the workforce. What’s more, IoT data can also be used to boost efficiency, improve customer experiences, and increase overall business agility.
In a bid to drive transformation, organizations across the world are looking at ways of applying Artificial Intelligence to boost their business outcomes. AI is already a key driver of digital transformation across a wide range of sectors. Nearly 9 in 10 businesses believe that AI will serve as a key competitive advantage, and help them explore new opportunities and revenue streams. AI can drive significant automation in the enterprise. It enables organizations to apply a more agile framework for digital transformation and create repeatable, reliable functions that can be used widely. By understanding customer journeys and the outcome of future interactions with customers, AI can also be used to drive personalization in customer engagement – a key expectation of the modern digital customer.
Technology at the Core
The pace at which the world is moving is compelling organizations to embrace modern and innovative technologies. The aim is to become extremely agile, to quickly respond to market changes, and to address customer needs. Digital transformation requires you to leverage the available technology to enhance your business process efficiency and become more competitive. Modern technology advancements such as cloud, mobility, big data and analytics, IoT, and AI, offer a variety of potential business benefits. Picking an area of impact to your business and applying the right technology mix will help you take the first successful step towards digital transformation.